Flipkart group company has launched its biggest ever celebrity led campaign featuring the likes of Hrithik Roshan, Kiara Advani, Vijay Deverakonda and many more.

In an interview with CNBC-TV18, Amar Nagaram, chief executive officer of Myntra said, "We want to reach out to pan India across genders and which is the reason why you see stars from North to South. We want to unleash the combined following power of these celebrities to reach out to all the corners of the country."

He remains bullish about the upcoming festive season and expects a much stronger festive season compared to last year.

Also, watch Storyboard in conversation with Amit Syngle, managing director and chief executive officer at Asian Paints who spoke about their new campaign and their plans for the upcoming festive season.

Moreover, Storyboard spoke to Subhash Kamath, chairman of Advertising Standards Council of India (ASCI) to know more about their new brand identity and their outlook for the coming months.

Watch video for more.

(Edited by : Jomy Pullokaran)