2021 has been a roller coaster of a year with many ups and downs. It also gave us an opportunity to reflect, reimagine, and reset our world. To gauge the impact of this shift on businesses and to understand how brands are pivoting their strategies and realigning them in today's digital-first world Twitter looked at the most impactful and memorable marketing campaigns through Best of Tweets 2021.

This year, we witnessed a pool of ground-breaking brand work that surpassed creative touchstones and also left a mark on the audience’s hearts and minds. As we wrap up 2021, Twitter has looked at some of the most memorable and impactful marketing campaigns throughout the year in Best of Tweets 2021 – Brands leading the way.

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First Published:Dec 11, 2021 10:14 AM IST