On CNBC-TV18's Storyboard18, watch Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance speak about the big trends that will define marketing in 2022 and the impact of the third wave on the insurance sector.

Also watch Shibani Gharat in conversation with Mayank Shah, Senior Category Head at Parle Products who spoke about the company's new campaign for Hide & Seek and the impact of the price hike on consumption and marketing budgets.

Moreover, she spoke to Ranjivjit Singh, CMO at Hero MotoCorp to understand the role that auto industry can play in undoing gender stereotyping.

Watch video for more.

First Published:Jan 22, 2022 4:19 PM IST