After a roller coaster start, the year 2022 has finally begun and things are looking positive.

Countries around the world are slowly opening borders and things have started crawling back to normalcy with public places, schools, colleges, offices opening doors again. In this changing environment, it's imperative for brands to stay top-of-mind and relevant to their consumers. Twitter is one such place where a lot of conversations are happening and Twitterati does have a lot of say in events of cultural relevance be it Diwali, Holi or Women's Day.

To discuss how brands can partake in these conversations and stay culturally relevant, CNBC-TV18 spoke to Kanika Mittal, Head of Large Clients Solutions at Twitter India; Sidharth Shakdher from Disney+ Hotstar and Damyant Singh Khanoria, CMO of Oppo India.

Watch video for more.