What does it take to build enduring brands? Storyboard18's special series, Build To Last, hosted by Raja Rajamannar, global chief marketing and communications officer and President - Healthcare Business, Mastercard, helps us unpack that question. It decodes new realities and the power of Brand in building lasting and legendary Indian companies.

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In the first episode, Rajamannar chats with e-commerce unicorn Meesho’s founder and CEO, Vidit Aatrey, who shares how he is building one of the most exciting, fast-growing startups in India.

Meesho’s founder and CEO, Vidit Aatrey

Rajamannar and Aatrey talk about the difference between growing a business and building a brand, and address the big tech and data-led disruptions that marketers face today. They also talk about building for Bharat and India, and harnessing the power of purpose and people-first cultures to build enduring and endearing brands.

(Edited by : Anshul)

First Published:Nov 6, 2021 2:15 PM IST