Strive Inc ( SATA ) shares are moving higher Monday afternoon as Bitcoin (CRYPTO: BTC) climbed back above $74,000, a key level that tends to lift companies with direct crypto exposure. Here’s what investors need to know.

Strive stock is showing exceptional strength. Why are ASST shares rallying?

What Is Strive's Business Model?

Strive describes itself as a public Bitcoin treasury and asset management company. Strive says it uses Bitcoin as its capital-allocation hurdle rate and is focused on growing Bitcoin per share over time. Its asset-management subsidiary also oversees more than $2.5 billion in assets, giving the company an operating business alongside its treasury strategy.

Why A Rising Bitcoin Price Matters For ASST Stock

Bitcoin's rise is a clear positive for Strive because it increases the value of the company’s Bitcoin holdings and strengthens the broader case for its treasury-driven business model.

With about 13,311 Bitcoin on its balance sheet as of March 9, even modest gains in Bitcoin can have a meaningful impact on how investors view the company's underlying asset value and equity upside.

Rising Bitcoin Prices Support Strive's Strategy

A stronger Bitcoin market also supports confidence in Strive's strategy. Because the company is positioning itself around growing Bitcoin per share and using crypto-linked assets as part of its capital structure, rising Bitcoin prices can make that approach look more attractive and more sustainable.

It also gives the company greater financial flexibility, potentially improving its ability to raise capital and scale its treasury strategy on more favorable terms.

Why Investors May See More Upside in ASST

More broadly, Bitcoin rallies tend to increase investor appetite for companies with direct exposure to the asset. For Strive, that can translate into a higher perceived value for its treasury, stronger sentiment around its financing model and greater enthusiasm for its long-term Bitcoin-per-share growth strategy.

ASST RSI Trend Shows Mostly Neutral Momentum

Strive’s RSI stayed mostly in the neutral range over the past year, with a few sharp overbought spikes above 70 and brief dips into oversold territory near or below 30.

As of Monday afternoon, Strive’s RSI is around 50, which suggests the stock's momentum has improved but is not in overbought territory.

ASST Shares Surge Monday Afternoon

ASST Price Action: Strive shares closed up 13.96% at $10.86 on Monday. The stock is trading near its 52-week low of $7.02, according to Benzinga Pro data.

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