10:57 AM EDT, 10/13/2025 (MT Newswires) -- StubHub ( STUB ) is expected to capture 20% of its global ticketing total addressable market by 2028 and boost merchandise sales at a compound annual growth rate of 50% amid a growing live events market as the company repositions the business for long-term growth, Wedbush Securities said in a note Monday.

StubHub's ( STUB ) repositioning is supported by market share gains in North America, adoption of a direct issuance model, ongoing international expansion, and platform innovation for both buyers and sellers, according to the note.

Wedbush expects a "multiyear runway of robust growth ahead of peers," as well as a significant upside to the company's enterprise value over the next one to two years.

Wedbush initiated coverage on StubHub ( STUB ) with an outperform rating and a $25 price target.

Shares of StubHub ( STUB ) were up 4.7% in recent Monday trading.

Price: 19.77, Change: +0.88, Percent Change: +4.66