Suta, an artisanal apparel and lifestyle brand, is poised to expand its retail footprint with offline stores across India. Their first store was launched in Santacruz East in Mumbai. Subsequently, the brand set up its flagship store in Indiranagar, Bengaluru, as well as stores in Kolkata, Thane and Hyderabad.

Share Market Live

NSE

Suta said it aims to continue expanding its physical footprint with additional stores in different parts of India. This will assist the brand in making their products more visible and help them to tap into newer audiences. The company is expecting a 50-60 percent Y-o-Y increase in revenue, with their physical stores contributing a significant portion (20-25 percent).

Launched in 2016, Suta currently comprises more than 170 employees and works with 17,000 artisans. The brand's target audience is between 25 and 40 years of age, and has a disposable income.

Apart from their offline stores, Suta’s products are available online and can be shopped from the brand’s website (www.suta.in) as well as their app. Additionally, Suta products are available on numerous shopping portals including Myntra, Nykaa, Ajio, Tata Cliq, Amazon, Flipkart, Mirraw and Distacart.

Sujata Biswas, co-founder of Suta, said, “Our focus is making our brand more accessible to newer audiences and raising awareness about our products and the impact they have on the artisanal economy.”

Taniya Biswas, co-founder, of Suta, added, “Alongside setting up our physical stores, we are looking into strengthening our network of franchise partners and establishing tie-ups with newer physical and online marketplaces. As Suta grows in scope and size, we are exploring strategic partners whose vision, values, and goals are aligned with Suta, for fundraising.”

First Published:Jul 12, 2023 6:41 PM IST