Svaraa Jewels, a lab-grown diamond jewellery brand, will soon be launching its second store in Mumbai. The company already has a physical store located in Ahmedabad, but plans to be present in all the metropolitan and first-tier cities through a franchise model.

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"We are aiming to open 50 stores by 2030", Svaraa Jewels said.

Apart from the physical stores, the brand sells through its website and caters to over 6000+ pin codes. Soon, the brand will register its presence through brick-and-mortar stores in multiple Indian states, the company said in a statement.

Milan Mohanlal Shah, founder of Svaraa Jewels said, “We will soon be opening our second store in Mumbai. The crowd of Mumbai is well-travelled and has great aesthetic sense, we will be desiging pieces keeping this fact in mind."

Chahat Shah, CEO of Svaraa Jewels said, "Our commitment to offering exquisite lab-grown diamonds, coupled with world-class designs, has resonated with discerning customers, driving our rapid expansion."

Svaraa Jewels claims to offer 100 percent mining-free diamonds. It provides lab-grown diamonds, certified by renowned authorities like IGI and GIA.

First Published:Oct 4, 2023 11:59 AM IST