After receiving backlash from a certain section of social media users for its ad telling people to not use eggs on each other during Holi celebrations, Swiggy has now reportedly taken down the Instagram reel as well as billboards of the ad in the Delhi-NCR area.

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The advertisement said, "Omelette - Sunny side-up - Kisi ke sarr par. #BuraMatKhelo. Get Holi essentials on Instamart." Swiggy had also posted a reel with the same message on its official Instagram handle for Swiggy Instamart.

There is no official statement from Swiggy on the matter yet, a source told news agency PTI, that the billboard ads were only in Delhi-NCR and have been taken down now.

Soon after the ads were up, many people took to twitter tagging Swiggy with the hashtag #HinduPhobicSwiggy’, and urged others to boycott the app.

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“Swiggy's attempt to defame Holi is highly unacceptable. We demand the immediate removal of the Holi billboard & reel. They must issue a public apology for the insensitive behaviour,” wrote one user.

. @Swiggy's attempt to defame Holi is highly unacceptable. We demand the immediate removal of Holi billboard & reel. They must issue a public apology for the insensitive behavior. #HinduPhobicSwiggy pic.twitter.com/eHd26yPSRk

— Anju sharma (@SharmaAnjuJi) March 7, 2023

“Can't believe Swiggy would stoop so low as to defame Holi in this way. The company must issue a public apology and remove the offensive content ASAP,” added another user.

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“Swiggy should realise that we don’t want you to teach us how to play our festival which we have been doing very peacefully for many years. This culture and festival is older than you and will continue even after your business shuts down. So, don’t lecture us,” one Twitter user said.

Many social media users also asked why the brand did not push such ads for festivals of other religions like Eid and Christmas.

“Swiggy's attempt to defame Holi through their billboard and reel is an act of disrespect towards Hindu culture. Why is there a lack of similar Ads on Christmas/Eid? We demand Swiggy to apologise and remove them immediately,” stated a user on Twitter.

. @Swiggy's attempt to defame Holi through their billboard and reel is an act of disrespect towards Hindu culture. Why is there lack of similar Ads on Christmas/Eid? We demand Swiggy to apologize and remove them immediately. #HinduPhobicSwiggy

— Rudra pratap singhh (@rudraprapsinghh) March 7, 2023

“Boycott Swiggy,” wrote Dr Prachi Sadhvi, a leader of the Vishwa Hindu Parisad, on Twitter.

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The brand faced similar comments on its reel that was posted through the Swiggy Instamart Instagram handle.

“Try making such an ad for Eid or Easter… looking forward to it,” one user wrote in the comments of the reel.

“Remove all the posters and banners about Holi asap,” added another.

(Edited by : Sudarsanan Mani)

First Published:Mar 7, 2023 1:21 PM IST