10:36 AM EDT, 10/02/2024 (MT Newswires) -- Taboola.com ( TBLA ) said Wednesday it partnered with Jounce Media to ensure the exclusion of made-for-advertising publishers from the Taboola Select network.

Taboola said it plans to make use of Jounce's MFA detection technology and data, in addition to advanced machine learning models and methods, to ensure that made-for-advertising publishers are not included in Taboola Select.

Taboola Select is a selection of brand-safe placements on 15% of the company's most premium publishers, the company said.