10:47 AM EDT, 05/15/2024 (MT Newswires) -- Taboola.com ( TBLA ) is partnering with a360media to provide the multi-platform media company's readers with personalized editorial and website suggestions based on their online activities, the search engine firm said Wednesday.

Financial terms of the partnership, which also includes use of Taboola's Feed platform, weren't disclosed.

Through the new partnership, a360media will use Taboola's product suite to build its audience, keep users engaged and increase revenue for its various editorial websites, including Us Weekly, Life & Style, InTouch, Soap Opera Digest, and First For Women.

Taboola.com ( TBLA ) shares were slipping about 1.3% in recent Wednesday morning trading.

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