02:25 PM EST, 03/07/2024 (MT Newswires) -- Tapestry (TPR) has expanded its collaboration with Bluecore, to include its Kate Spade New York brand, Bluecore said Thursday.
Bluecore, a retail marketing platform, has previously improved growth and customer retention for Tapestry's Coach and Stuart Weitzman brands.
Tapestry chose Bluecore for its team and technology, utilizing customer movement data to identify marketing opportunities, Bluecore said.
Financial details weren't disclosed.
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