May 20 (Reuters) - Target ( TGT ) will be lowering
prices on at least 5,000 frequently shopped products across its
assortment ranging from milk to diapers, the big-box retailer
said on Monday, as it looks to attract budget-stretched
customers.
Still-high food prices and borrowing costs have made
cash-crunched customers more conscious of their spending on
pricey items and look for cheaper products in stores and online,
forcing retailers to lower prices to get more consumers to their
stores.
Target ( TGT ) also faces stiff competition from larger rival
Walmart ( WMT ) that already offers products at lower prices,
and last week signaled a resilient U.S. shopper, betting on
easing inflationary concerns.
"We know consumers are feeling pressured to make the most of
their budget," Rick Gomez, chief food, essentials and beauty
officer at Target ( TGT ), said in a statement.
Target ( TGT ) said it also plans to cut prices on items such as
meat, bread, soda, fresh fruit and vegetables, snacks and yogurt
in markets ranging from Phoenix and Minneapolis to New Orleans
and Baltimore.
The company, set to report its first-quarter results on
Wednesday, said it had currently cut prices on about 1,500 items
including frozen chicken breast and shredded cheese among
others, with more planned to take effect over the course of
summer.
The retailer also said these price cuts - which will be
found across dozens of national brands as well as Target's ( TGT ) own
private brands - were in addition to the discounts it had
planned to offer across its stores as part of Memorial Day
celebrations.
Earlier in May, a source familiar with the matter said that
McDonald's U.S. franchises also considering launching a
$5 meal deal to draw more inflation-hit customers to its
restaurants.