Sept 19 (Reuters) - U.S. retailer Target ( TGT ) on

Thursday named long-time PepsiCo ( PEP ) executive Jim Lee as its chief

financial officer effective Sept. 22.

Lee succeeds Michael Fiddelke, who was appointed as the

company's chief operating officer early this year after serving

as its finance chief since late 2019.

Lee has more than 25 years of financial, strategy and

business experience and was most recently PepsiCo's ( PEP )

deputy CFO.

In his prior role, he oversaw Pepsico's ( PEP ) global tax,

treasury, investor relations and environmental, social and

governance reporting functions, and led the finance teams for

the beverage maker's international business.

At Target ( TGT ), he is tasked with overseeing its financial

planning and analysis, finance capabilities, internal audit and

corporate development.

The CFO appointment comes ahead of the crucial holiday

season, with retailers sharpening their strategies to lure

bargain-hunting shoppers.

In January, Fiddelke was

appointed

as operations head replacing long-time executive John

Mulligan. At that time, Target ( TGT ) had said Fiddelke would exit the

CFO role after a replacement was named.