May 9 (Reuters) - Target ( TGT ) is planning to cut
LGBTQ-themed merchandise from some of its stores during Pride
Month this June, Bloomberg News reported on Thursday, after a
backlash hit sales of the retailer last year.
Target ( TGT ) plans to offer the full assortment of the merchandise
online but is examining store-level data to decide which
physical locations will carry the products, the report said,
citing people familiar with the matter.
Target ( TGT ) is likely to stock the products in about half of its
nearly 2,000 stores in the U.S., the report said.
The move comes after
Target ( TGT )
was forced to remove some items, including certain
transgender swimsuits, from its LGBTQ+ themed collection last
year after facing customer backlash and confrontations between
customers and employees in some stores. Target ( TGT ) blamed the
backlash in part for a drop in its sales in its second quarter
last year.
On Thursday, a Target ( TGT ) spokesperson said it was committed
to supporting the LGBTQIA+ community during Pride Month, which
is celebrated in June, and year-round.
The Minneapolis-based retailer will maintain a presence
at local Pride events in Minneapolis and around the country, and
would offer a collection of products for Pride month "curated
based on guest insights and consumer research," in select stores
and online, the spokesperson added.