07:12 AM EST, 02/27/2026 (MT Newswires) -- Target ( TGT ) said Friday it will remove certified synthetic colors from its entire in-store and online cereal inventory by the end of May.

The retailer said it collaborated with national and proprietary brand partners to reformulate cereal products to meet the new additive-free standard, driven by consumer sales trends indicating a growing preference for grocery items without artificial ingredients.