April 9 - Global shipments of personal computers rose
9.4% in the first quarter of this year as PC makers boosted
consignments to the United States in anticipation of President
Donald Trump's sweeping tariffs, research firm Canalys said on
Wednesday.
WHY IT'S IMPORTANT
As higher tariffs on more countries across the globe take
effect, both direct and indirect impacts could dampen a recovery
in the PC market for the remainder of the year, Canalys said.
PC providers such as Dell and Apple ( AAPL ), and
chipmakers like Intel ( INTC ), AMD and Qualcomm ( QCOM )
were relying on demand resurgence for PCs at the back
of a Windows refresh cycle and the addition of AI features to
drive sales.
KEY QUOTES
Pulling in shipments to the first quarter in anticipation of
tariffs "allowed manufacturers and the channel to stock up ahead
of potential cost increases, boosting sell-in shipments despite
otherwise stable end-user demand," said Ishan Dutt, principal
analyst at Canalys.
"Subsequent quarters this year are likely to see a slowdown
as inventory levels normalize and customers face higher prices."
CONTEXT
Trump's "reciprocal" tariffs, a key feature of his economic
policy that has unsettled financial markets this year, came into
effect earlier on Wednesday, including massive 104% duties on
Chinese goods.
The impact of tariffs on consumer demand is expected to be
greater, as buying a more expensive PC will need to be
prioritized against other spending categories also seeing price
increases, Canalys said.
BY THE NUMBERS
Total shipments of desktops, notebooks and workstations grew
9.4% to 62.7 million units in the March quarter of 2025.
Lenovo ( LNVGF ) and HP grew shipments to the U.S. in the quarter by
around 20% and 13%, respectively.
By the end of 2025, most major PC vendors are expected to
have moved U.S.-bound shipments out of China to mitigate the
impact of tariffs, Canalys said.
GRAPHIC