03:17 PM EDT, 06/23/2025 (MT Newswires) -- TechTarget ( TTGT ) and Salesloft said Monday they are collaborating to support their customers find and engage business buyers more efficiently.

The integration allows sales teams to quickly add potential buyers identified by TechTarget's ( TTGT ) intent data platform into Salesloft's workflows, making it easier to reach out to interested prospects, the companies said.

Sales teams can also automate the process by sending new prospects to matching Salesloft sequences every week, they added.

Sellers also get more information about each buyer's interests and needs, supporting their chances of booking meetings and closing deals, according to the companies.

Shares of TechTarget ( TTGT ) were up about 4% in recent trading.

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