09:54 AM EDT, 03/26/2026 (MT Newswires) -- TechTarget's ( TTGT ) Omdia unit said Thursday that Alphabet's (GOOG, GOOGL) YouTube ( GOOG ) is expected to have nearly 3 billion monthly active users by the 2027, while Netflix ( NFLX ) is expected to reach more than 1 billion.

Maria Rua Aguete, head of media & entertainment at Omdia, told a conference that Netflix ( NFLX ) and YouTube ( GOOG ) are the leading first-choice options for video services in France, ahead of traditional broadcasters and pay TV, with Netflix ( NFLX ) leading the market at 18%, followed by YouTube ( GOOG ) at 12%.

In the UK, Netflix ( NFLX ), Sky, and YouTube ( GOOG ) rank as the leading first-choice services, with shares of 17%, 15% and 9%, respectively, Rua Aguete said.

"Platforms like YouTube ( GOOG ) not only amplify content but also unlock entirely new audiences, while Netflix ( NFLX ) continues to lead in premium storytelling and engagement," Rua Aguete said.

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