BRUSSELS, April 15 (Reuters) - PDD Group's

fast-fashion e-commerce retailer Temu is likely to be subject to

tough EU online content rules that already apply to Meta

Platforms ( META ), Google, Elon Musk's X and TikTok

after its average monthly users in Europe rose above a key

threshold.

Under the European Union's Digital Services Act (DSA),

companies with more than 45 million users are labelled very

large online platforms (VLOPs) and are required to do more to

fight illegal and harmful content as well as counterfeit

products on their platforms.

Temu, which entered the EU market in April last year, said

it had about 75 million average monthly active users in the

European Union for the six months ended March 31 this year,

according to an update on its site.

The European Commission said it was aware that Temu's user

numbers had exceeded the DSA threshold.

"We are in contact with the platform in view of a possible

designation in the future," a Commission spokesperson said.

Chinese-founded fast-fashion company Shein last month

reported 108 million average monthly active users in the

27-country bloc and is now in discussions with the Commission on

its possible DSA designation.