April 3 (Reuters) - Tesla sales in Germany
dropped in March compared with the same time last year and were
marginally lower in the UK, despite a spike in overall EV sales
in both markets, data showed on Thursday.
Elon Musk's all-electric brand sold 2,229 cars in Germany
and 7,220 in Britain, down respectively 42.5% and 0.6% from
March 2024, adding to a slump in European markets that
contributed to its lowest quarterly sales in almost three years.
Billionaire CEO Musk, a close ally of U.S. President Donald
Trump, has stirred controversy by courting far-right parties in
Europe, which has deterred potential buyers ahead of the
much-anticipated launch of its Model Y mid-size SUV.
Analysts said his rumoured departure from the U.S.
Department of Government Efficiency might help Tesla's stock
recover some losses, after it dropped around 30% so far this
year.
"The longer Musk stays at DOGE, this adds more risk to the
Tesla story and could face permanent brand damage," brokerage
Wedbush said in a note on Wednesday.
German road traffic agency KBA said the number of Teslas
sold in the country between January and March 2025 dropped 62.2%
to 4,935 units, compared with the same period last year.
By contrast, the total number of newly registered electric
vehicles increased by 38.9% in the quarter, KBA said.
German Economy Minister Robert Habeck told a news conference
on Thursday the brand had suffered.
"The perception is that the passion for Tesla has suffered
greatly in recent weeks and months, which is perhaps a good
opportunity for the automotive industry in Germany. So
unexpectedly, there is also a gap in the market if they bring
good, powerful cars to market," Habeck said.
In the UK, Tesla's biggest market in Europe, its quarterly
sales rose 3.5% to 12,628, but its share of the EV market
dropped by over 4 percentage points to 10.7% as the country
reported a record of over 68,000 EV sales in the quarter, data
by research group New AutoMotive showed.