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Tesla's April car sales drop 62% in Britain, 46% in
Germany
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EV market share for Tesla in Britain falls to 9.3%
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Revamped Model Y deliveries expected to start in June
(Adds bullet points, changes media identifier, graphic, adds
Germany, SMMT data for Britain in paragraphs 3, 9)
By Alessandro Parodi
May 6 (Reuters) - Tesla's new car sales in
Britain and Germany plummeted to their lowest in over two years
in April, falling 62% and 46% year-on-year respectively, even as
demand for electric vehicles rose in both countries, national
data showed on Tuesday.
Sales of billionaire Elon Musk's EV cars also plunged to
multi-year lows in some other key European markets last month,
national data showed last week, as Tesla prepares to counter
competition from European and Chinese EV brands with the launch
of a revamped Model Y.
The brand's sales in Germany dropped to 885 cars in April, a
fourth month of declines this year amounting to a cumulative
year-to-date drop of over 60%, data from road traffic agency KBA
showed.
Britain had bucked the gloomy European trend for Tesla so
far this year, but last month, 512 new cars were sold, down from
1,352 in April 2024, according to the Society of Motor
Manufacturers and Traders (SMMT).
This led to a year-to-date EV market share of 9.3% for Tesla
in the UK, data from research group New AutoMotive showed.
That's down from 12.5% a year ago, according to the research
group's data.
Tesla's websites in Germany and Britain say that estimated
deliveries of the revamped Model Y will start in June, but it
will take a couple of months before sales data shows if the
updated version has won back customers.
Musk's closeness to U.S. President Donald Trump, his
politics and efforts to eliminate waste at U.S. governmental
agencies have spurred protests against him and the company, as
well as vandalism at its showrooms and charging stations across
the U.S. and Europe.
After the brand's first-quarter global sales and profit
missed estimates, Musk said two weeks ago he would cut back on
the time he devotes to the Trump administration and spend more
time running the company.
Overall car sales in Germany dropped by 0.2% in April, but
those of electric vehicles grew by 53.5%, KBA said.
In Britain, battery-electric car registrations increased by
8.1% in the month, while total car sales were down 10.4%, the
SMMT data showed.
EV sales in the UK slowed from the previous month due to
broader economic conditions, New AutoMotive said.
However, Volkswagen's battery-electric sales in
the country jumped 194% to 2,314 vehicles last month, while
registrations of China's BYD were up 311% to 1,419
cars, the research group said.