May 6 (Reuters) - Tesla's new car sales in
Britain plummeted 62% year-on-year in April to their lowest in
over two years, even as demand for electric vehicles rose, data
from research group New AutoMotive showed on Tuesday.
Sales of billionaire Elon Musk's EV cars also plunged to
multi-year lows in some other key European markets last month,
national data showed last week, as Tesla prepares to counter
competition from European and Chinese EV brands with the launch
of a revamped Model Y.
Britain had bucked the gloomy European trend for Tesla this
year, but in April the automaker sold just 536 new cars there,
down from 1,404 in the same month of 2024, leading to a
year-to-date EV market share for the brand of 9.3%.
Tesla's website in Britain says that estimated deliveries of
the revamped Model Y will start in June, but it will take a
couple of months before sales data show if the updated version
has won back customers.
Musk's closeness to U.S. President Donald Trump and his
embrace of far-right politics in Europe have led to protests
against him and the company, as well as vandalism at its
showrooms and charging stations across the U.S. and Europe.
After the brand's first-quarter global sales and profit
missed estimates, Musk said two weeks ago he would cut back on
the time he devotes to the Trump administration and spend more
time running the company.
Overall battery-electric car registrations in Britain
increased by 6.9% in April, slowing from the previous month due
to broader economic conditions, New AutoMotive said.
Volkswagen's battery-electric sales in Britain
jumped 194% to 2,314 vehicles last month, while registrations of
China's BYD were up 311% to 1,419 cars.