The Haimish Living, a sustainable clothing brand, has recently opened its geographical reach to other countries through its website, and is now focusing on entering the Dubai market. The brand was launched in 2023 in India and is now geared up for an international expansion, it said in a statement.

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Currently, it is processing online orders and soon will be present in multi-designer stores across UAE and the Middle East, where the demand for Indian clothing has increased in the past few years. The brand further plans to expand its footprints to Singapore, Japan, and other markets through physical presence in multi-designer stores.

The brand's main target audience is working women who prefer sustainably made, high-quality clothing.

Preeti Sood, founder of The Haimish Living said, “After getting a good response in India & UAE via our website & social media channels, we decided to expand to other markets. A lot of our online sales have come from Singapore and Dubai, apart from India."

The brand said it manufactures all garments in its in-house facility with a focus on quality and design.

First Published:Oct 2, 2023 11:23 AM IST