The Trade Desk Inc. ( TTD ) shares are trading lower Thursday after an Adweek report revealed major advertisers are pulling ad dollars from its platform and moving them to Amazon's ( AMZN ).

What To Know: According to the report, the shift is especially visible in connected TV (CTV) ad budgets.

One global auto brand moved $80 million in annual ad spend from The Trade Desk ( TTD ) to Amazon ( AMZN ) by the end of the first quarter. A large tech company also redirected $5 million for a campaign. Ad agency PMG said 80% of its clients have already shifted tens of millions from The Trade Desk ( TTD ) to Amazon ( AMZN ), while another agency said 30% of its clients dropped The Trade Desk ( TTD ) entirely over the last six months.

Advertisers say Amazon ( AMZN ) offers better pricing, more flexible deals, exclusive access to live sports like Thursday Night Football and stronger control over where ads appear. Amazon's ( AMZN ) DSP fees can be as low as 1%, far below the 7%–15% typical with other platforms, including The Trade Desk ( TTD ).

The Trade Desk ( TTD ) has faced complaints about rigid spending commitments and platform fees even when minimums aren't met. Some buyers say Amazon ( AMZN ) is actively targeting The Trade Desk's ( TTD ) clients and that strategy is working.

Even though The Trade Desk ( TTD ) reported 25% revenue growth in the first-quarter, Amazon ( AMZN ) is gaining ground fast, posting $13.9 billion in ad revenue for the quarter, up 18% year-over-year.

Price Action: The Trade Desk ( TTD ) shares were down 4.17% at $72.89 at the time of writing, according to Benzinga Pro.

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