09:26 AM EST, 11/26/2024 (MT Newswires) -- NIP Group ( NIPG ) said Tuesday it formed a strategic partnership with The9 ( NCTY ) to develop MIR M into a competitive esports title.

The9 ( NCTY ), through its China Crown Technology subsidiary, secured exclusive publishing license for the latest version of the MIR classic game in mainland China in May.

Under terms of the agreement, NIP Group ( NIPG ) will combine its esports experience as well as event production capabilities and social media resources with The9's ( NCTY ) player base to jointly expand the market for MIR M. The companies also will build a highly commercialized tournament ecosystem and esports marketing network.

The9 ( NCTY ) shares were climbing 4.5% in Tuesday's pre-trade while NIP Group ( NIPG ) shares were ahead nearly 2%.