This is not the first time NFTs are being minted for Indian cinema. The makers of Ranveer Singh-starrer 83 had launched the film’s digital collectibles or NFTs in January.

In this episode of Media Dialogues, Anuradha Sengupta spoke to Prajakta Koli, a digital content creator and social media influencer known for her youtube channel Mostlysane, and Ranveer Allahbadia, a social media entrepreneur, YouTuber, and motivational speaker to find out what makes them tick, how they negotiate the brand ecosystem and what their expectations are.

In an interview with CNBC-TV18, Nitin Sood, CFO, PVR, said that bookings during the January-February period were impacted by Omicron but cinegoers are returning to theatres now. He pointed out that all three releases of last Friday have done done exceedingly well. Valimai saw the highest opening for a Tamil film in the pandemic, whereas Gangubai Kathiawadi grossed more than Rs 40 crore over the weekend.

There is buoyancy in the market after the Omicron (a variant of COVID-19) wave, said Arun K Chittilappilly, managing director of Wonderla Holidays, on Thursday, adding that the ticket pricing has gone up 30 percent compared to last quarter.