NEW YORK, Sept 16 (Reuters) - Ticket reseller StubHub ( STUB ) on
Tuesday priced its initial public offering at $23.50, within its
marketed range of $22 to $25 per share, raising about $800
million and setting the stage for its long-awaited stock market
debut.
The New York-based company, led by co-founder Eric Baker,
sold 34.04 million shares in its IPO, giving StubHub ( STUB ) an $8.6
billion valuation.
StubHub ( STUB ) is leading another busy week for the autumn IPO
market, with companies ranging from cybersecurity to e-commerce
slated to go public in New York by Friday.
Last week, half a dozen companies led by fintech giant
Klarna ( KLAR ) raised more than $4 billion combined, marking
the busiest week for the U.S. IPO market since 2021.
StubHub ( STUB ) had paused its IPO plans in April as tariff-driven
volatility rattled equities and slammed shut the new listings
market.
Founded in 2000, StubHub ( STUB ) operates a ticketing marketplace
that enables buyers from over 200 countries to purchase tickets
for live events, including sports and music performances.
While its primary focus is on secondary ticketing, StubHub ( STUB )
also offers tickets directly from artists and venues.
Earlier this month, StubHub ( STUB ) announced a multi-year agreement
with the Major League Baseball to offer tickets to games.
"Investors will be very keen on its growth plans and the
expansion opportunity into original ticket sales is certainly an
appealing part of the story," said Matt Kennedy, senior
strategist at Renaissance Capital, a provider of IPO-focused
research and ETFs.
"For consumers, switching costs are low, but there are still
network effects for having the largest ticket marketplaces, with
some very strong brand capital."
StubHub ( STUB ) had been eyeing a New York flotation for years,
having confidentially filed in 2021 to go public through a
direct listing, according to regulatory filings.
The company later abandoned the direct listing plan and
opted for a traditional IPO.
StubHub ( STUB ) is set to begin trading on the New York Stock
Exchange under the ticker symbol "STUB" on Wednesday. J.P.
Morgan and Goldman Sachs were lead joint book-running managers
for the offering.