NEW YORK, Jan 22 (Reuters) -

U.S. consumer goods maker Procter & Gamble ( PG ) will again

look to hike prices on its household basics such as Tide

detergent if President Donald Trump imposes new tariffs that

increase the cost of imports, an executive said Wednesday.

"Whatever the administration decides to do, we will be able

to deal with," P&G chief financial officer Andre Schulten said

on a call with reporters following quarterly earnings. He added

the company will first try to offset possible tariffs by cutting

costs.

"And what we can't offset with productivity, it might result

in incremental pricing," Schulten added.

P&G's sales volumes rose in the quarter ended Dec. 31, while

the company kept prices flat across its global portfolio of dish

soaps, laundry detergents and toilet papers.

The company, viewed by investors as a top operator in the

cut-throat consumer products industry, buys inputs like

chemicals, razor blades and small electronics from around the

world and manufactures the final product closer to consumers in

local factories.

P&G has frequently hiked prices over the last several years

as it faced escalating costs on fuel and labor. Trump's proposed

round of new tariffs - which could first target Mexico and

Canada - could further add to those costs.

"I think it's still a risk," said Michael Ashley Schulman,

chief investment officer at P&G investor Running Point Capital.

"It's a little hard to quantify, how much of that tariff they

can pass through to consumers."

Over the last four years the company has overhauled its

razor blade supply chain for its Gillette brand, a move that

could cushion its margins under new tariffs. P&G competitor

Edgewell also told Reuters earlier this year it was looking to

lock in Chinese chemical supply for its sunscreens ahead of

possible tariffs.

Schulten said P&G also had "formulation flexibility,"

meaning it can adjust the ingredients in its products if they

became too expensive or unavailable due to tariffs.

P&G, grappling with a supply chain crisis after the COVID-19

pandemic, invested $6 billion in U.S. manufacturing in the last

six years, Schulten added.