12:49 PM EDT, 09/03/2025 (MT Newswires) -- Tilray Brands ( TLRY ) on Wednesday said its Breckenridge Distillery unit appointed Winebow to handle its distribution in California.

Winebow, a national beverage distributor, is now overseeing Breckenridge's full spirits collection in the state, including its bourbon whiskey, whiskey, rum, vodka, gin, and tequila. It will also add support in logistics, salesforce coverage, and retail activation.

"This collaboration builds upon a longstanding and highly valued relationship, during which Winebow has consistently demonstrated excellence in representing our portfolio. We hold Winebow in the highest regard and deeply respect their go-to-market strategies, which align closely with our vision for growth," said Breckenridge's Michael Horan, Executive Vice President of Sales.

Tilray Brands ( TLRY ) shares were last seen down $0.07 to $1.64 on the Toronto Stock Exchange.

Price: 1.64, Change: -0.07, Percent Change: -4.09