12:33 PM EDT, 09/17/2025 (MT Newswires) -- Tilray Brands ( TLRY ) , on Wednesday launched BC Selects, a limited-edition premium cannabis flower line under its craft brand Broken Coast.

The first release in this new venture is Sprits 26, a high-potency strain featuring THC levels between 28-34% and terpene content of 2-5%

Blue Dream also returns in a modernized form, available both as whole flower and in pre-rolls. The approach emphasizes small-batch, non-irradiated flower with unique phenotypes drawn from Broken Coast's proprietary genetics library.

"BC Selects is about pushing the boundaries of craft. By curating the most exceptional phenotypes from hundreds of in-house genetics, we're giving consumers access to strains that truly represent the pinnacle of Broken Coast's cultivation expertise," President Blair MacNeil said.

Products in the BC Selects line will be distributed through authorized retailers and provincial online cannabis stores, beginning this month, with formats and availability varying by province.

Shares of Tilray Brands ( TLRY ) were last seen down $0.01 to $1.66 on the Toronto Stock Exchange.

Price: 1.66, Change: -0.01, Percent Change: -0.60