Tilray Brands, Inc. ( TLRY ) shares are up during Wednesday’s premarket session following the announcement of an exclusive multi-year licensing agreement with the Carlsberg Group.

This partnership allows Tilray to produce, market, and distribute several Carlsberg-branded beers in the U.S., enhancing its position in the beverage market as it seeks to leverage its operational scale and expertise in the industry.

Under the terms of the agreement, Tilray has secured a multi-year license to produce and distribute Carlsberg, Carlsberg Elephant, 1664, and Kronenbourg 1664 Blanc beers across the United States starting January 1, 2027.

This collaboration is expected to bolster Carlsberg’s market share in the U.S., which is the second-largest beer market globally, and is seen as a strategic move to create long-term value for both companies.

Prinz Pinakatt, Chief Growth Officer of Tilray Beverages, stated, “Carlsberg’s portfolio aligns well with Tilray Beverages’ expanding platform. Our established capability to brew at scale, build brand equity, and commercialize effectively throughout the U.S. makes us an ideal partner to support Carlsberg’s growth objectives.”

Irwin D. Simon, Tilray’s CEO, highlighted that this collaboration aligns with their strategy of partnering with leading brands to maximize the value of their beverage operations.

Technical Analysis

Currently, the stock is trading 3.8% below its 20-day simple moving average (SMA) and 15.2% below its 50-day SMA, indicating a bearish trend in the short term. Over the past 12 months, shares have decreased by 16.05%, and they are positioned closer to their 52-week lows than highs, reflecting ongoing challenges in the market.

The RSI is at 42.07, which is considered neutral territory, suggesting that the stock is neither overbought nor oversold. Meanwhile, the MACD is above its signal line, indicating a bullish signal that could suggest potential upward momentum if sustained.

The combination of neutral RSI and bullish MACD suggests mixed momentum, indicating that while there is some upward pressure, the stock may require further strength to break through resistance levels.

Key Resistance: $8.50

Key Support: $7.00

Earnings & Analyst Outlook

Tilray Brands ( TLRY ) is slated to provide its next financial update on April 7, 2026.

EPS Estimate: Loss of 1 cent (Down from $0.00)

Revenue Estimate: $203.24 million (Up from $185.78 million)

Analyst Consensus & Recent Actions: The stock carries a Hold Rating. Recent analyst moves include:

Roth Capital: Neutral (Lowers Target to $10.00) (January 20)

Jefferies: Buy (Raises Target to $200.00) (August 25, 2025)

Top ETF Exposure

Amplify Alternative Harvest ETF ( MJ ) : 12.38% Weight

Significance: Because TLRY carries significant weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.

TLRY Price Action: Tilray Brands ( TLRY ) shares were up 0.40% at $7.54 during premarket trading on Wednesday, according to Benzinga Pro data.