Tilray Brands Inc ( TLRY ) shares are trading lower Friday morning, a sharp reversal after the stock hit a new 52-week high on Thursday. Here’s what investors need to know.

What To Know: Friday’s downturn comes despite the cannabis and consumer goods company reporting impressive first-quarter fiscal 2026 results. On Thursday, Tilray announced a record first-quarter net revenue of approximately $210 million, a 5% increase year-over-year that surpassed analyst expectations.

The company reported a net income of $1.5 million, or $0.00 per share, compared to a net loss of $34.7 million in the same period last year. This surprise profit, along with a 9% rise in adjusted EBITDA to $10.2 million and a $7.7 million debt reduction, sent shares soaring to a new 52-week high on Thursday.

The subsequent drop on Friday suggests investors may be taking profits after the sharp rally, a common occurrence for a stock that has experienced rapid gains.

Benzinga Edge Rankings: Reflecting its powerful recent rally, Benzinga Edge rankings give Tilray an exceptional Momentum score of 95.98 out of 100.

TLRY Price Action: Tilray Brands shares were down 15.98% at $1.75 at the time of publication Friday, according to Benzinga Pro.

Read Also: Silver’s Explosive Move May Be Yet To Come, Analysts Say

How To Buy TLRY Stock

Besides going to a brokerage platform to purchase a share – or fractional share – of stock, you can also gain access to shares either by buying an exchange traded fund (ETF) that holds the stock itself, or by allocating yourself to a strategy in your 401(k) that would seek to acquire shares in a mutual fund or other instrument.

For example, in Tilray Brands’ case, it is in the Health Care sector. An ETF will likely hold shares in many liquid and large companies that help track that sector, allowing an investor to gain exposure to the trends within that segment.