BRUSSELS, March 7 (Reuters) - Match Group ( MTCH )-owned

dating app Tinder on Thursday agreed to better inform users

about discounted prices for its premium services following

scrutiny from national consumer watchdogs in the European Union

over its pricing practices.

The authorities' concerns centred on Tinder's use of

automated means to identify users who showed little or no

interest in their standard price premium services in order to

offer them personalised discounts.

They said Tinder applied these personalised prices without

informing users, in breach of the bloc's consumer laws.

Following a nearly two-year-long discussion with the

Consumer Protection Cooperation Network (CPC), the Swedish

Consumer Agency and the Netherlands Authority for Consumers and

Markets, Tinder will now provide more clarity to users, the

European Commission said.

It said Tinder agreed to inform users that discounts the

company propose for premium services are personalised by

automated means and also why they are being offered personalised

discounts.

"Personalisation techniques nullify the possibility to

compare prices, effectively disempowering consumers in their

purchasing decisions," EU Justice Commissioner Didier Reynders

said in a statement.

"This is why EU consumer law now requires that traders

disclose whether their price is personalised through automated

means," he said.

The consumer bodies will monitor Tinder's compliance, with

fines possible for non-compliance.