09:06 AM EDT, 05/23/2024 (MT Newswires) -- TKO Group Holdings ( TKO ) said Thursday that it has integrated its UFC and WWE Live Events teams into one unit called TKO Live Events Strategy Team.

The company said the new unit aims to drive revenue growth strategies in areas such as live event development and scheduling, tourism incentive programs, ticketing, and fan experiences.

The combined unit will be led by Peter Dropick, who has been named executive vice president, event development and operations, according to TKO.

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