08:52 AM EST, 11/13/2025 (MT Newswires) -- TKO Group Holding (TKO) said Thursday that it has formed a multi-year partnership with Polymarket, in which Polymarket will be named the official and exclusive prediction market partner of mixed martial arts' UFC as well as Zuffa Boxing events.

TKO said UFC and Zuffa Boxing will integrate Polymarket's prediction market technology into the viewer experience to increase fan engagement.

Financial terms of the partnership were not disclosed.

TKO shares were up more than 1% in recent Thursday premarket activity.