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TNT Sports to Air Men's College Basketball Tournament Featuring Added NIL Opportunities for Players, Warner Bros. Discovery Says
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TNT Sports to Air Men's College Basketball Tournament Featuring Added NIL Opportunities for Players, Warner Bros. Discovery Says
Sep 11, 2024 12:38 AM

01:33 PM EDT, 09/10/2024 (MT Newswires) -- Warner Bros. Discovery ( WBD ) Tuesday said its TNT Sports unit will carry the Players Era Festival Thanksgiving weekend this year, with the tournament attracting eight top-ranked men's college basketball programs and players pursuing opportunities to market their name, image or likeness.

Under terms of the multi-year distribution agreement negotiated with tournament sponsor Players Era, TNT Sports will air all 12 of the scheduled games on the TNT, TBS and truTV cable networks as well as the MAX streaming service. Teams will be split into two groups, with Alabama, Houston, Notre Dame and Rutgers competing in one tier and Creighton, Oregon, San Diego State and Texas A&M playing in the other.

The festival also will let athletes pursue a share of the more than $1 million in NIL opportunities provided for each team outside the round-robin competition running between Nov. 26 through Nov. 30, TNT Sports said.

Warner Bros Discovery ( WBD ) shares recently were dropping 5% during Tuesday afternoon trading.

Price: 6.95, Change: -0.36, Percent Change: -4.86

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