Feb 20 (Reuters) - Hasbro ( HAS ) forecast 2025 revenue

below Wall Street estimates on Thursday, as the U.S. toymaker

struggles with an extended slowdown in demand for its products

such as Star Wars action figures and Nerf guns.

The company, like its industry peers, has been struggling to

lift sales in key markets including North America and China as

customers have cut down on non-essential purchases.

Hasbro ( HAS ) expects total annual revenue to be up slightly

compared with analysts' estimates for a 4% rise, as per data

compiled by LSEG.

The forecast includes the impact of U.S. tariffs on imports

from China and potential levies on Mexico and Canada announced

as of February 1, the company said, but does not reflect any

further actions after that.

President Donald Trump's tariff and threats of more import

levies have reignited inflationary concerns, casting a shadow

over any recovery in discretionary spending by middle-to-lower

income households still facing high living costs.

Hasbro ( HAS ) also unveiled a new strategic plan targeting an

average of mid-single digit revenue growth and 50-100 basis

points of annual operating profit margin improvement through

2027.