Sept 30 (Reuters) - Asset manager TPG has bought

a minority stake in wealth management firm Creative Planning,

striking its second such deal in less than a week as it looks to

expand its foothold in the investment advisory space.

The deal, disclosed on Monday, comes days after Reuters

reported that TPG was a frontrunner to pick up a $2 billion

stake in a deal that could value Creative Planning at more than

$15 billion.

Wealth managers have typically seen strong interest from

private equity investors, especially during the times of

economic uncertainty as they can generate steady cash flows.

Growing demand for personalized investment management and

tax advice has also boosted the appeal of such firms.

Last week, TPG had agreed to buy a minority stake in wealth

manager Homrich Berg.

The investment in Creative Planning is being made through

TPG Capital, TPG's U.S. and European private equity arm.

Investment firm General Atlantic has also been a minority

investor in Creative Planning since 2020.

TPG and Creative Planning did not disclose the terms of the

transaction. Goldman Sachs advised Creative Planning, while J.P.

Morgan Securities and RBC Capital Markets were the advisers to

TPG Capital.