11:26 AM EST, 02/26/2026 (MT Newswires) -- Trade Desk ( TTD ) posted a strong Q4 beat, but rising competition and lofty Street estimates could weigh on shares as growth slows and margin pressure builds, Wedbush Securities said in a Thursday note.

The brokerage said Trade Desk ( TTD ) should sustain revenue growth on the shift to CTV and digital ads, strong open-internet integrations and its content-agnostic model, but warned that vertically integrated DSP rivals could erode its pricing power and long-term margins.

The Q1 guidance trailed expectations, with revenue projected at at least $678 million and adjusted earnings before interest, taxes, depreciation, and amortization around $195 million, reflecting continued weakness in CPG and auto advertising. Analysts surveyed by FactSet expect revenue of $681.8 million.

Wedbush added that Trade Desk ( TTD ) risks becoming a price-taker as ad spend shifts to integrated platforms, pressuring take rates and data access, and questioned whether its Ventura CTV push can dent entrenched systems like Roku ( ROKU ) , Amazon ( AMZN ) or Android TV.

The firm maintained a neutral rating on the stock with a $23 price target.

Shares were down more than 4.7% in recent trading.

Price: 24.11, Change: -1.06, Percent Change: -4.19