01:15 PM EDT, 08/21/2024 (MT Newswires) -- Trade Desk ( TTD ) has entered a data partnership with Nexxen to help advertisers reach additional TV-viewing audiences, Nexxen said Wednesday.

Trade Desk's ( TTD ) advertisers will gain access to Nexxen's automatic content recognition data segments, which will help address oversaturation and fragmented targeting in advertising, Nexxen said.

The data segments are directly available on the platform of Trade Desk ( TTD ) in the UK, US, Canada, and Australia, Nexxen added.

Financial details were not disclosed.

Trade Desk ( TTD ) shares were up 1.3% in recent trading.

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