10:31 AM EDT, 09/29/2025 (MT Newswires) -- Trade Desk ( TTD ) said Monday it will roll out Audience Unlimited, which will leverage artificial intelligence to make third-party data more relevant and cost-effective for digital advertisers.

Audience Unlimited sources data segments by relevance to an advertiser's digital campaign, enabling them to include the data sources in their campaigns to reach the target audience with precision at a relatively lower cost, according to the company.

The company will also introduce new Koa Adaptive trading modes powered by agentic AI. In performance mode, Koa acts as a co-pilot, where AI continuously finds value within the strategy set by advertisers, while in control mode, traders manually manage bids, allocation, and optimization with the option to activate agentic AI as needed, the company said.

Both Audience Unlimited and Koa Adaptive Trading Modes will be available for certain agencies on the Kokai platform in late 2025 and to all users in early 2026, according to a statement.

The Trade Desk ( TTD ) shares rose 3% in recent trading.

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