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Summer airfares from Europe to US drop to pre-pandemic
levels
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Western Europe travel to US declines, Eastern Europe
travel
rises
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Airlines adjust strategies amid changing transatlantic
travel
demand
By Doyinsola Oladipo and Joanna Plucinska
NEW YORK/LONDON, June 18 (Reuters) - Airfares from
Europe to the United States have dropped to rates not seen since
before the pandemic, as travelers from Western Europe lead a
pullback in travel to the U.S. that is expected to continue
through at least July.
Overseas arrivals to the United States fell 2.8% in May from a
year ago, according to preliminary data from the U.S. National
Travel and Tourism Office within the U.S. Department of
Commerce. Travel from Western Europe fell 4.4% in May although
travel from Eastern Europe rose 4.6% in the same period.
Forward bookings suggest sustained declines are on the
horizon, with total inbound bookings to the U.S. in July down
13% year-over-year, according to OAG Aviation, an analytics
firm.
Transatlantic airfare has been declining since the first
quarter when Europeans started reconsidering travel to the U.S.
after President Donald Trump suggested annexing Greenland,
launched a global trade war, and issued orders that focus on
stricter border policy. A stronger dollar has also deterred some
trips.
In March, travel from Western Europe fell 17%
year-over-year, according to the NTTO.
Average round-trip economy airfares for over 50 routes from
the U.S. to Europe in the first quarter were down an average of
7% year-over-year, with rates to fly between Atlanta, Georgia,
and London, down 55%, according to data from Cirium, an aviation
analytics firm.
As American consumers have been bargain-hunting and waiting
closer to their departure dates to finalize travel plans, the
decline in demand from Europe is another factor contributing to
cheaper travel.
"Fewer seats filled by European travelers to the U.S., and a
slower pace of growth in U.S. outbound to Europe than last year,
will tend to cast 2025 as a tougher year to make money on
transatlantic routes," said Aran Ryan, director of industry
studies at Tourism Economics, a subsidiary of Oxford Economics.
This summer, the price of round-trip tickets from the U.S.
to Europe is down 10% compared with a year ago, travel booking
app Hopper said. Average fares of $817 per ticket are in line
with prices to Europe in the summer of 2019 before the pandemic.
Major carriers, including Air France KLM and
Germany-based Lufthansa, expect slowing activity.
Lufthansa CEO Carsten Spohr said the company expects weaker
demand in the third quarter, while Air France KLM CEO Ben Smith
said the company is seeing a "slight pullback" in transatlantic
traffic and will slash prices to keep cabins on its
transatlantic flights full.
Airlines including Lufthansa and U.S. air carrier United
Airlines say higher demand from U.S. travelers flying to
Europe is offsetting the decline of Europeans flying the
opposite direction. United said international bookings from
Europe fell 6% in the first quarter, but added that
U.S.-originating demand made up for the pullback. Rival Delta
Air Lines ( DAL ) said 80% of its long-haul international demand
originates from the U.S., and fares in the region are
"significantly higher" than in the rest of the world.
Lufthansa said it plans to market its transatlantic flights
to more Americans given the higher demand, despite travel from
Western Europe showing moments of recovery. Travel from the
region to the U.S. increased 12.1% in April before falling again
in May, according to data from the NTTO.
As of mid-May, there are 4.3% more international flights
scheduled to depart from U.S. airports for international
destinations this summer, said Hopper.
"We feel really good about the transatlantic market,"
American Airlines CFO Devon May said at a Wolfe Research
transportation and industrials conference in May.