Acquisition of Marsden Marketing as Part of Integrated Marketing Strategy Recognized as One of Year’s Best

ATLANTA--(BUSINESS WIRE)--

Trevelino/Keller, a nationally ranked Integrated PR+Mkt+Creative agency, has been selected as a finalist for the 2025 Deals of the Year by the Atlanta Business Chronicle in partnership with ACG [Association for Corporate Growth] Atlanta.

Trevelino/Keller acquired Marsden Marketing in July 2024 as part of a dual strategy to expand its growth marketing practice while elevating its positioning as an integrated agency.

Competing against two other agency deals for Deal of the Year to be announced October 23 in Atlanta, Trevelino/Keller acknowledges its strategy at the deal level has delivered on its ambitious goals. It has successfully leveraged and integrated Marsden’s techstack advantages at the CRM level, elevating the firm’s HubSpot capabilities. The Growth Marketing practice’s expanded strategic resources has added the bandwidth necessary to realize dramatic growth in 2025.

“For a number of years, we had a collaborative relationship with Marsden Marketing in addition to sharing some very specialized outsourced talent,” explains Genna Keller, Co-CEO, Trevelino/Keller. “This deal for Trevelino/Keller was designed to be much more than a revenue strategy and one year in, it’s delivering on multiple fronts which is why we believe it has merit as a deal of the year.”

Additionally, given Trevelino/Keller’s breadth of services in Public Relations and Creative Services, Marsden’s previous outsourcing is now serviced in-house, creating a win-win for clients and agency.

“While national and international companies reach out to us, as referrals or by reputation, our sweet spot is middle market because those companies gravitate to the efficiency and often better pricing of an integrated firm,” notes Dean Trevelino, Co-CEO, Trevelino/Keller. “Acquiring one of the most recognized growth marketing firms in the Southeast further balances our position as a highly qualified integrated shop. Our success in 2025 is evidence of the response.”

About Trevelino/Keller

Trevelino/Keller is an Integrated PR+Mkt+Creative firm delivering award-winning brand, go to market and accelerated growth programming. In 2024, it acquired Marsden Marketing, a nationally recognized growth marketing firm, as part of its integrate and growth marketing expansion which features HubSpot Platinum Partner Status. Its vertical market B2B depth is acknowledged by its national ranking in 12 industry segments led by technology, healthcare, financial services, transportation, manufacturing, energy and franchising. Recognized as one of the 29 best firms to work for in North America, it continues to own the country’s #1 talent retention. For more information, www.trevelinokeller.com.

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Source: Trevelino/Keller