Triller, a US-based photo and video sharing app has announced the strategic appointment of Raj Mishra as Country Manager and Head of Operations for India.

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In his earlier role as Country Manager at TikTok India, erstwhile Musical.ly, where he incidentally was their first employee, Mishra was instrumental in driving growth for ByteDance in India by creating the local team, liaising with business partners & the creator community in India, and identifying and incubating talent with the potential to help the company gain popularity on the app.

Under his leadership, Musical.ly became the most downloaded app on both Android and iOS. Raj also spearheaded the transition from musical.ly to TikTok and was responsible for the end to end the rebranding process after acquisition in 2017. In 2019, he decided to take up a new challenge within Bytedance & was spearheading strategy for one of their newly launched suite of products, Helo.

In his new role at Triller, he will be leading and furthering the development of Triller’s products, operations, and overall business goals.

Triller is an AI-powered music video app that allows users to create professional-looking videos in a matter of seconds and currently claims to have recorded over 250 million globally. Going forward the app will look to explore strategic associations with key Indian partners and influencers, artists and digital celebrities that they have currently onboarded onto the platform.

Mike Lu, CEO at Triller said, “We are thrilled to have Raj join our team and head the India operations. His valuable experience of working in the creators’ app space in India is a definite advantage for us and we are keen to explore his expertise to help us scale heights in the Indian ecosystem. His vast skill set and glocal understanding of Triller was deeply exciting to us and we are confident of his abilities to further accelerate Triller’s growth trajectory in India to become the topmost app of choice for artists all across the country.”

On his move to Triller, Raj mentions, “The opportunity that Triller offers to artists is incredible and the significant milestones that the app has managed to make in such a short period with zero marketing spends, indicate its massive growth potential in India. With the world’s second-largest internet market consumer base, India’s artists and creators have found a safe space for creative expression in Triller and a democratic stage to reach out to a global audience. I am incredibly honored to be taking over the mantle in India and amplifying Triller’s presence in the country. My key purpose is to provide value to the community by strategically driving Triller as the go-to platform for millions to showcase and distribute their talent derivatives while building their social currencies”.

Triller has big expansion plans in India, has over 100 employees in the country and was recently acquired by Proxima Media.

First Published:Aug 24, 2020 5:00 PM IST