10:37 AM EDT, 10/21/2025 (MT Newswires) -- TripAdvisor ( TRIP ) should mull the sale of its restaurant reservation platform TheFork or the entire company, multiple outlets reported Tuesday, citing Starboard Value Chief Executive Officer Jeff Smith.

Smith noted that TheFork is the easiest to divest from TripAdvisor's ( TRIP ) three businesses and could fetch a price with an attractive multiple, according to Reuters.

Smith also said TripAdvisor ( TRIP ) could generate interest from several buyers, Bloomberg reported.

Reuters said Starboard Value has been engaging with Tripadvisor ( TRIP ) over several weeks, but did not disclose further details.

Activist investor Starboard Value disclosed a 9% stake in TripAdvisor ( TRIP ) in July, according to the reports.

A spokesperson from Tripadvisor ( TRIP ) told MT Newswires that the company values "constructive engagement" with its shareholders and remains committed "to driving long-term value" for shareholders.

Starboard Value did not immediately respond to MT Newswires' request for comment.

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