09:24 AM EDT, 07/08/2025 (MT Newswires) -- TRUBAR ( TRBRF ) on Tuesday said it has expanded its retail distribution footprint by adding more than 500 stores in "major" grocery chains across the U.S. Midwest, Pacific Northwest and Colorado.

The company aims to be in 25,000 locations by the end of the year. The launches underway extend the geographic reach of the TRUBAR brand across 12 states and include grocery chains such as Meijer, Fred Meyer, King Soopers and Fresh Thyme Market, the company said.

"These key regional grocery chains represent important building blocks in our strategy to continue expanding our U.S. distribution footprint for TRUBAR ( TRBRF ) and creating strong partnerships across a wide range of retail channels" said TRUBAR ( TRBRF ) Chief Executive Erica Groussman. "We are excited to collaborate with our newest retail partners and to introduce our clean ingredient, indulgent nutrition brand to health-conscious customers in these grocery chains."