* Trump Media ( DJT ) has also pitched $60,000 monthly three-year
plan, people familiar with the matter said
* Truth API will deliver posts from 10 influential accounts
faster than for regular push notifications
* Trump's trust holds about 114.75 million TMTG shares, or
roughly 41% of outstanding stock, filings showed
By Anirban Sen, Jaspreet Singh and Courtney Rozen
NEW YORK, July 17 (Reuters) - Donald Trump's social media
company has discussed charging Wall Street traders and
investment firms as much as $100,000 a month for faster access
to the U.S. president's posts on his Truth Social platform,
according to people familiar with the matter.
Trump Media & Technology Group ( DJT ), which owns Truth
Social, has in recent weeks also pitched a discounted plan of
$60,000 per month if the firms sign up for a three-year plan,
the sources said, requesting anonymity as the discussions are
confidential.
TMTG on Thursday unveiled a paid-for, licensed data feed called
"Truth API" to provide banks and trading firms the fastest
access to posts from the 10 most influential Truth Social
accounts, but did not give any pricing details.
The move would be the company's first step into data
licensing, opening up a new revenue stream, although it drew
immediate criticism from Democrats.
U.S. Senator Ron Wyden of Oregon, the highest-ranking
Democrat on the Senate Finance Committee, said it would
financially benefit the Trump family and "make Wall Street
traders rich."
The White House referred questions on Wyden's remarks to
TMTG, which did not immediately respond to a request for
comment.
Trump's social media posts often move markets, and the
profits of many top trading firms, hedge funds and financial
services firms depend heavily on the speed at which they can
execute trades.
On April 9, 2025, for example, Wall Street's main indexes
turned sharply higher after Trump said in a Truth Social post
that he would pause many of his new tariffs for 90 days.
Access to the Truth API would be essential for
high-frequency trading firms as a speed advantage of just a few
milliseconds can result in hundreds of thousands of dollars of
gains on big trades, the sources said.
The Financial Times reported the discussions on the $100,000
subscription fee earlier on Thursday.
PROFIT FROM POLICY ANNOUNCEMENTS
TMTG has faced challenges in ramping up its media business
amid intense competition from larger social media firms. The new
product will provide round-the-clock coverage of influential
posts and include an archive of posts dating back to 2022. The
company said it has already signed up customers ahead of the
August 1 launch, but did not say who they are.
Some of the most-followed accounts on Truth Social belong to
Trump himself and those closely aligned with him, including his
sons Donald Trump Jr. and Eric Trump, as well as prominent
supporters such as Dan Bongino and Sean Hannity.
The Donald J. Trump Revocable Trust holds roughly 114.75
million shares, representing about 41% of all outstanding stock
in TMTG, according to regulatory filings. The trust, which his
children oversee, administers Trump's investments.
Critics have raised questions around whether Trump and his
family have sought to boost their fortunes by profiting off
policies announced by his administration. In his most recent
financial disclosures, Trump reported more than $1.4 billion in
income from his family's crypto ventures last year, after his
income from digital assets benefited from policies he had
announced.
The Truth API arrangement would be "wildly unethical," said
Donald Sherman, president of the nonpartisan watchdog group
Citizens for Responsibility and Ethics in Washington, because
the president stands to benefit from payments for faster access
to his posts. However, it is difficult to determine from
publicly available information whether it is illegal, he said.
Sherman and other experts note that the Constitution's
emoluments clauses, designed to thwart corruption, would not
apply in this case. They bar federal officials from accepting
gifts from foreign governments without congressional approval,
and the president from receiving gifts from states.
And while federal regulations broadly prohibit the buying or
selling of a security based on material, non-public information,
that restriction would not apply if potentially hundreds or
thousands of people receive earlier access to his posts, Sherman
said.
"I don't think Congress or any regulatory body ever
contemplated that a president or a market-mover would engage in
this kind of paying-for-access type arrangement," he said.
U.S. Senator Elizabeth Warren, the top Democrat on the
Senate Banking Committee, said it was "an egregious scheme to
profit off the presidency and enrich Wall Street while doing
nothing to help Americans."
While the White House has said Trump's business empire is
overseen by his children, the president is the beneficiary of
the income that flows into his trust.
Shares of TMTG, which have shed roughly 27% of their value
this year, closed roughly flat at $9.66 on Friday, giving the
company a market value of about $2.7 billion.