Trump Media & Technology Group ( DJT ) shares are trading higher Thursday after the company registered trademarks for a series of investment vehicles under the Truth.Fi brand.

What To Know: The newly trademarked products include the Truth.Fi Made in America ETF and SMA, the Truth.Fi U.S. Energy Independence ETF and SMA and the Truth.Fi Bitcoin Plus ETF and SMA. The company said it intends to invest up to $250 million in these vehicles, with custody services provided by Charles Schwab.

TMTG Chairman Devin Nunes framed the expansion as an effort to create alternatives to existing investment funds, saying the goal is to direct capital toward U.S. energy and manufacturing while incorporating strategies related to Bitcoin (CRYPTO: BTC/USD).

The announcement comes as TMTG continues efforts to grow its business beyond its Truth Social platform. While the company has outlined its vision for the Truth.Fi brand, it has not provided a specific timeline for when the investment products will launch.

DJT Price Action: Trump Media ( DJT ) shares were up 5.47% at $32.01 at the time of writing, according to Benzinga Pro.

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